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PROMOTION IS THE KEY  
 
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PROMOTE!

START WITH OBJECTIVES.

1. Get the sellers to take the brochure and other information home on launch day.

2. Get the sellers to put the information on the kitchen table and share it with the rest of the family on launch day.

3. Get family members to buy 3 items on launch day.

4. Get family members to sell to friends, neighbors, and co-workers.

5. Get orders and payment turned in on time.

ADD PROMOTIONAL EVENTS TO ADDRESS EACH OBJECTIVE.

1. HAVE A KICK-OFF PEP RALLY for any schoolwide sale.

2. Have some sort of daily prize promotion.

3. Have a cumulative awards program so that the more items a participant sells, the more rewards they receive.   This will vary with the age of the sellers and the reason the organization is raising funds.

5. Have a significant reward for top selling participants.  This can be recognition, cash, or merchandise, or even a combination.

6. Have promotional messages to the participants on a regular basis during the sale.  This can be "on paper" , by email, or by a telephone call (either using an in-person "phone tree" approach or using an autodialer system if that is available.

7. Involve the school Principal in a "gag" promotion and involve teachers in setting classroom goals and rewards.

MAKE REWARDS IMMEDIATE.

Daily recognition of achievement will promote further achievement. Delayed gratification does not promote further achievement.

WE WILL WORK WITH YOU TO DESIGN A MOTIVATIONAL/PROMOTIONAL PROGRAM THAT WILL MAXIMIZE YOUR SALE AND YOUR PROFITS.   Since Bob owns the company, he can do anythng, within budget, of course.

It may include some or  most of the following for a schoolwide elementary  or middle school sale (and maybe some other things too):

1. Daily rewards

2. Top seller in classroom prize

3. Top seller in grade prize

4. Cash drawing with one chance per item sold

5. Prize brochure with high-interest prizes

6. Free books at your school bookfair for selling

7. "Holiday Shop Bucks" for participants to spend at the  Holiday Shop provided to your school by our company.

8. Reward party featuring inflatables, games, and contests, with a reasonable sales level for entry.  May be paired with a limo ride depending on size of school.

9. Reward for 100% participation in any classroom.

10. Free goods from the sale catalog for teachers when benchmarks are reached.

11. Free goods from the sale catalog for families when sales goals are met.

12. Reward assembly by "The I Can Man" , BMX Show, or  Laser Show.

(Certain restrictions may apply.)